Type Setting & Design
Typesetting might sound like an antiquated term. But it is, quite simply, the art and science of arranging text on a page in an attractive and legible manner. It’s a phrase originally used to describe the arrangement of physical, metal type in editorial design. But nowadays, it’s normally used to refer to the arrangement of digital type on screen, using software such as Adobe InDesign or Corel Draw. Traditional typesetting used to be quite a fixed mechanical process so the variables were easier to control, but obviously much more time-consuming and complex. In our fluid digital times, thanks to computers, we type with total ease, so achieving consistency across countless devices and platforms is the new aim. Modern typesetting, then, is all about the choices that can be controlled by the designer, including typefaces, sizes, placement and colour. And it should always take into account where the type will eventually live: be that outdoors, indoors, on a desktop or tablet computer, printed, or on a tiny watch screen.